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Logical Reasoning · 6 questions · about 1 min to read

Behavioural Economics and the Nudge

Read the passage, answer the questions, then open each answer to check it. The explanation says why the right option is right.

The passage

Read, then answer

Behavioural economics emerged from the insight that human beings are not the purely rational agents that classical economics assumed. Drawing on decades of research in cognitive psychology, behavioural economists demonstrated that people systematically deviate from rational choice in predictable ways: they overweight immediate rewards relative to future ones (present bias), they are more sensitive to losses than to equivalent gains (loss aversion), they anchor their judgments to irrelevant initial numbers, and they are powerfully influenced by the way choices are presented (the framing effect).

Richard Thaler and Cass Sunstein applied these insights to policy in their concept of the ‘nudge’ — designing choice environments so that people’s predictable cognitive tendencies are channelled toward better outcomes, without restricting their freedom to choose otherwise. The classic nudge is the default: if organ donation is the default option on a driving licence form, far more people will be organ donors than if they must actively opt in. The choice is free, but the architecture of its presentation does most of the work.

Critics of nudge theory argue that it is paternalistic — that it treats people as irrational subjects to be managed rather than autonomous agents to be respected. Defenders respond that the choice environment is always designed by someone, and that designing it to serve the majority’s own stated preferences — rather than those of commercial interests or default inertia — is not manipulation but a form of respect.

  1. Q1. ‘Loss aversion’ as described in the passage means that people:

    1. Systematically underestimate the probability of financial loss
    2. Are more sensitive to losses than to equivalent gains
    3. Prefer to avoid all risk in financial decision-making
    4. Respond more strongly to gains when they are framed as avoiding loss
    Show answer

    Answer: B. Are more sensitive to losses than to equivalent gains

    The passage defines loss aversion directly: 'they are more sensitive to losses than to equivalent gains.'

  2. Q2. The ‘default’ as a nudge works because of which cognitive tendency described in the passage?

    1. Present bias — people prefer immediate rewards
    2. Loss aversion — people fear losing the default option
    3. Anchoring — the default serves as an irrelevant anchor that influences the final choice
    4. Inertia and framing — people tend to accept the default option as presented rather than actively opting out
    Show answer

    Answer: D. Inertia and framing — people tend to accept the default option as presented rather than actively opting out

    The nudge through defaults works because people are 'powerfully influenced by the way choices are presented (the framing effect)' and tend to stay with whatever option is presented as the default rather than actively changing it.

  3. Q3. The critics’ argument that nudge theory is ‘paternalistic’ is best summarised as:

    1. Nudge theory is ineffective because people recognise when they are being nudged
    2. Nudge theory manipulates people’s choices rather than respecting their autonomy as rational agents
    3. Nudge theory is only applicable to the consumption decisions of low-income populations
    4. Nudge theory is an unscientific extension of laboratory psychology to real-world policy
    Show answer

    Answer: B. Nudge theory manipulates people’s choices rather than respecting their autonomy as rational agents

    The passage states critics argue nudging 'treats people as irrational subjects to be managed rather than autonomous agents to be respected.' This is the essence of the paternalism critique.

  4. Q4. The defenders of nudge theory respond to the paternalism critique by arguing that:

    1. People are genuinely irrational and therefore need to be managed for their own good
    2. The choice environment is always designed by someone, so designing it for the majority’s own stated preferences is not manipulation
    3. People who are nudged do not notice and therefore their autonomy is not affected
    4. Nudges are only used for choices that do not significantly affect people’s lives
    Show answer

    Answer: B. The choice environment is always designed by someone, so designing it for the majority’s own stated preferences is not manipulation

    The passage states: 'the choice environment is always designed by someone, and that designing it to serve the majority's own stated preferences... is not manipulation but a form of respect.'

  5. Q5. Which of the following is an example of ‘present bias’ as described in the passage?

    1. A person who donates to charity because it is the default option on their employer’s payroll form
    2. A person who saves less for retirement than they know they should because they prefer to spend money now
    3. A person who demands a higher price for an item they own than they would pay to acquire it
    4. A person who judges the value of a house by the first price they were told, even if that price was arbitrary
    Show answer

    Answer: B. A person who saves less for retirement than they know they should because they prefer to spend money now

    Present bias is defined as 'overweight immediate rewards relative to future ones.' Preferring present spending over future retirement savings is a classic example.

  6. Q6. The passage’s overall argument is that behavioural economics is significant because:

    1. It proves that people cannot be trusted to make good decisions and should be regulated more strictly
    2. It demonstrates that human decision-making is unpredictable and cannot be modelled
    3. It reveals systematic and predictable patterns in how people deviate from rational choice, enabling better-designed policies and choice environments
    4. It provides a scientific basis for replacing market mechanisms with government-mandated choices
    Show answer

    Answer: C. It reveals systematic and predictable patterns in how people deviate from rational choice, enabling better-designed policies and choice environments

    The passage argues that behavioural economics demonstrated 'people systematically deviate from rational choice in predictable ways' and that these predictable patterns can be used (through nudges and policy design) to channel behaviour toward better outcomes.

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